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Zoosk is another app that boasts its own innovative matchmaking technology.As a user clicks on profiles, the technology documents the types he or she is attracted to in order to better match needs and preferences. Although sites such as remain popular with older singles, younger users are flocking to mobile-first dating apps.

Millennials were 125% more likely to say they feel addicted to dating.

Men were 97% more likely to feel addicted to dating than women, but 54% of women felt more burned out by the process."People who self-described as having really addictive-style behaviors toward the internet and cellphones scored much higher on depression and anxiety scales," said University of Illinois psychology professor Alejandro Lleras, who conducted a study in 2016 that linked technology addiction to anxiety and depression.

Online dating can be difficult — what with choosing the perfect profile photo, sending a charming first message, possibly facing rejection, and finding the right site in the first place.

But when you throw a hefty price tag into the mix, online dating can feel even more difficult. affordability — it doesn’t have to be one or the other.

Dating apps are only growing in popularity, with no sign of slowing.