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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.

The landscape of technology is constantly changing, which means so are many aspects of our lives. Before dating sites came along in the mid-1990s, most people were meeting their partners through friends, work, or classified ads in the newspaper.

Today, there are millions of people on thousands of dating sites looking for their perfect match, whether that’s for a hookup, date, relationship, or marriage.

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.