But don’t make the mistake of trying to please everyone with your Linked In profile.
Instead, define the types of companies you want to work for and do a bit of preliminary research to fine-tune your job search.
Done well, your Linked In headline can be used to promote your brand statement, core marketing message, most enticing expertise, and all-around spectacularity (please don’t use that word in your Linked In headline.) Simply put, you can sell yourself, your stuff, and your services, all with a stellar Linked In headline.
So how do you get from job title to stellar headline?
Because as Vicki Salemi, career expert at Monster, aptly puts it: “your goal [as a job seeker] is to make stronger, better-informed decisions of which employers to not only pursue but also work for,” and an invaluable source of information for those decisions is real company reviews.
Salemi adds that “over half of potential hires said they would trust a company’s current employees for an accurate and honest review of the company itself,” so do yourself a favor and seek out employee reviews on the companies that interest you.
And once you’re there, tell me what you’ve got going on for your headline. By default, Linked In populates your headline with your current job title and employer—and that’s precisely what a lot of people leave in there.