If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 to 100 times in the span of time that it would take you to interact with one potential date in ‘real life’.
With the popularity of sites like e Harmony, match.com, Ok Cupid and countless others, the stigma of online dating has diminished considerably in the last decade.
More than 40% of men indicated that they did this, but the tactic was also employed by nearly a third of women.
While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.
Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context.